Hi ,

I wanted to send a quick note as we head deeper into our Black Friday event. A few people ask why our discounts are not as dramatic as some of the offers you may see elsewhere, so I wanted to give a simple and honest explanation.

From the beginning, using genuine materials has always been a priority for me. There are endless ways to imitate the look of wood at a lower cost, but I have always believed that the authenticity of the materials in your home should be felt, not just seen. I don’t want your home to just look good in a picture, I want it to feel good every time you step through the door.

As brands grow, it is common to look for quiet ways to reduce costs and hope no one notices. Some switch from real wood to engineered substitutes or printed laminates. Others opt to sell unfinished wood that customers need to sand and stain themselves. These shortcuts are typical in our category, but they do not reflect what I want our products to represent.

We have always chosen to stay with real wood, to pre-finish it properly, and to build products that look and feel genuinely premium. For me, the difference between a trend that fades and a piece that is loved for decades usually comes down to the authenticity of the material itself. Real wood develops character over time and ages in a way that imitation materials simply cannot.

This approach is more expensive to produce, which means we cannot run huge discount events without compromising something important. So instead, we run one meaningful sale each year, and this is it.

If you decide to order during the event, you will always know exactly what you are getting. Our products are made with the same authentic materials and the same standards that we set from day one. No hidden compromises. No quiet downgrades. Just the quality you expect when you bring something into your home or project.

Thanks for considering our work for your home or project. It means more than you know.

Thank you,

Sascha

Founder

http://www.andorwillow.com

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andor willow

The real reason our discounts aren’t bigger