Hey Folks!

As I reflect a bit over the holiday, I wanted to take a moment to thank you all for another beautiful year here at Atreyu. 2024 has been one of my favorite years since launching the brand in early 2020. Yes, the beginning was amazing and fun, but looking back now, I can hardly believe how far we’ve come in these 5 years. So much has changed, yet the values remain the same.

This year, I decided to focus on the fundamentals: customer service, order fulfillment, new design work, and a commitment to elevating our product standards. Nothing in this line of work happens quickly, I’ve found. A new product can take at least a year (or more) to design, refine, and confirm. Orders often take many months to arrive. While it can be tough to manage, I feel like we’ve found our rhythm. I can sense the momentum building.

Moving forward, my plan is to stay committed to something that’s very dear to me: delivering the highest quality product possible, because I want that in my own routine. I love this idea because it’s so simple - just keep building on the previous iteration and improve wherever opportunity arises.

On that note, thank you this opportunity to continue to earn a spot in your running shoe rotation. That’s how it should always be, and I love being held accountable - it keeps me motivated.

As we head into the new year, I am grateful for you all.

Wishing you all the best in your own endeavors as we stride into '25.

_michael

www.Atreyu.com

Atreyu Running Company

2407 South Congress Avenue
E 163
Austin TX 78704
United States

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Atreyu Running

a stride into '25