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Subject (55)The Incrementalist #8: Your Opt-In Rate Is Lying to You
Preheader (150)Here's the problem with opt-in rate: it only tells you about the people who subscribed. It tells you nothing about what happened to everyone else. ‌ ‌
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The Incrementalist #8: Your Opt-In Rate Is Lying to You

Here's the problem with opt-in rate: it only tells you about the people who subscribed. It tells you nothing about what happened to everyone else. ‌ ‌
The Incrementalist #8: Your Opt-In Rate Is Lying to You