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Subject (76)Variety’s Dea Lawrence on turning a legacy publication into a cultural brand
Preheader (150)More than a century old, Variety has transformed from a B2B pure play to a hybrid business and consumer publication. Publisher and co-president Dea La
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Variety’s Dea Lawrence on turning a legacy publication into a cultural brand

More than a century old, Variety has transformed from a B2B pure play to a hybrid business and consumer publication. Publisher and co-president Dea La
Variety’s Dea Lawrence on turning a legacy publication into a cultural brand