air upA Email Examples & Analysis
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Air Up (private)Company Description:
air up® is so much more than a water bottle. As the world’s first refillable drinking system that flavors water through scent alone: it’s a hydration revolution. What's meant by this? Science shows that the majority of what we perceive as flavor is actually derived from scents. Our one-of-a-kind drinking system transports carefully-crafted flavors from our pods through the mouth all the way to your olfactory receptors - and that's when your brain perceives the scent as flavor. This is called “retronasal olfaction” - just drinking water, but perceiving it as a flavored beverage. Mind-blowing, we know. But it’s just science.* Since its launch in Europe in July 2019, air up® has grown into a company that operates in over 11 countries, has more than 300 employees, and enjoys a customer base in the millions. Interested in following the #thinknewdrinknew journey? Check us out on Facebook and Instagram. Let’s make scents of it [together]. *Link to study regarding taste found here: https://flavourjournal.biomedcentral.com/articles/10.1186/s13411-015-0040-2#:~:text=It%20is%20frequently%20asserted%20that,from%20the%20sense%20of%20smell.Industry Tags:
Tips for Creating Emails Like air upA
Company's Email strategy emphasizes engaging and personalized communication with their audience by focusing on innovative product offerings and promoting a healthier lifestyle. The company utilizes compelling storytelling and relatable scenarios to create a deeper connection with their subscribers. Each email aims to present the value and benefits of their products, encouraging recipients to try air upA for a unique hydration experience. The strategy also includes consistent branding and joyful messaging to leave a lasting impression on the customer, thus promoting customer loyalty and advocacy.
The company's email style and design are characterized by a modern and clean layout that highlights key information and engages the reader. Their use of bold and inviting imagery aligns with their brand's energetic and health-conscious image, while the seamless integration of text and visuals ensures readability. The emails prioritize clarity and function, creating an efficient experience that directs the reader's attention to the call to action. Additionally, bright color schemes are used to evoke feelings of freshness and innovation, which suit the nature of their product.
- Keep your layout clean: Use a modern design with ample white space to ensure readability and focus on key information.
- Prioritize visual elements: Incorporate high-quality images that align with your brand's identity and message.
- Ensure brand consistency: Maintain a consistent color scheme and font to strengthen brand recognition and trust.
- Craft engaging subject lines: Use intriguing and personalized subject lines to capture the reader's attention and increase open rates.
- Integrate compelling storytelling: Use relatable narratives to establish a deeper connection with your audience.
- Highlight benefits clearly: Emphasize the unique value proposition of your products upfront to captivate interest.
- Design for mobile: Optimize your emails for mobile devices to ensure a seamless experience cross-platform.
- Include a strong call to action: Guide your audience towards desired actions with clear and prominent call-to-action buttons.