American Girl Email Examples & Analysis
Company Info:
American Girl (public)Company Description:
The story of American Girl started in 1986 with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. Pleasant found inspiration to create educational dolls with historic backstories after a visit to Colonial Williamsburg, Virginia. Originally known as Pleasant Company, American Girl started with sending out catalogues until we opened our first retail location in Chicago in 1996. Pleasant Company was purchased by Mattel in 1998 and renamed American Girl in 2003. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators. With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores. American Girl is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.americangirl.com or connect with American Girl on YouTube and Facebook.Industry Tags:
Tips for Creating Emails Like American Girl
Company's Email Strategy: American Girl's email strategy is centered around engaging storytelling, vibrant visuals, and interactive content that appeals to both children and parents. The emails focus on building a community of enthusiastic young readers and collectors by showcasing new product releases, exclusive offers, and lifestyle content that ties into the brand's history and values. Additionally, the strategy includes personalized touches and highlights of real customer stories to deepen the connection with its audience, creating a sense of belonging and excitement around the American Girl universe.
American Girl's email style and design are colorful and playful, reflecting the vibrant world of dolls and stories that the brand represents. The visuals are often product-centric, with eye-catching images of dolls and accessories being a focal point. The use of bold typography and clear calls to action guide readers towards exploring more about the products or engaging with the community. Key design elements include a balance of whitespace, elegant layouts, and a narrative flow that mirrors a storybook format.
- Colorful and Playful Visuals: Incorporate vibrant and cheerful colors to capture the playful essence of the brand.
- Product-Centric Imagery: Use large, high-quality images of products to draw attention and spark interest.
- Bold Typography: Implement bold and readable fonts that stand out and make key messages clear.
- Clear Calls to Action: Ensure that CTAs are visible and easy to understand, guiding readers on what to do next.
- Balanced Whitespace: Use whitespace strategically to avoid clutter and focus attention on important elements.
- Elegant Layouts: Create a clean and organized layout that enhances readability and visual appeal.
- Narrative Flow: Design emails in a story-like format to engage readers with a continuous narrative experience.
- Personalized Touches: Incorporate personalized content to foster a connection and make emails feel special.