Company's Email Strategy for Astrid & Miyu focuses on delivering consistently engaging and visually appealing content that resonates with their audience. By leveraging themes such as jewelry inspiration, style guides, and exclusive offers, they create a sense of community and exclusivity around their brand. Their strategy also includes personalized recommendations and curated collections that align with their customers' preferences. This approach not only promotes products but also builds a deeper connection with their audience, encouraging loyalty and repeat business.

Astrid & Miyu's email style and design are characterized by a clean and modern aesthetic that reflects the elegance and sophistication of their jewelry. They use high-quality imagery and an uncluttered layout to ensure that each piece is showcased prominently. The color palette is often understated, allowing the products to stand out. Typography is carefully chosen to complement the brand's classy image, and important messages or CTAs are made clear and concise. Overall, the emails are designed to be both visually appealing and functional, leading to higher engagement rates.