Company Info:
AudiencePoint (private)Company Description:
Our mission is to help brands send more relevant, high performing email by leveraging data in smart, innovative ways. AudiencePoint’s newest product, ListFit, is an email intelligence tool built from our proprietary data pool giving email marketers a multi-brand view of their subscribers’ engagement. ListFit delivers an immediate impact to high-volume senders by leveraging subscriber insights to improve program performance, increase engagement, and drive incremental revenue. We were pioneers and remain industry leaders in Send Time Optimization (STO). Our STO goes beyond the sender's own data by leveraging the AudiencePoint data pool to analyze historic engagement data per email address across multiple brands to pinpoint the best time to send your message to each recipient. Our hyper-personalized send time recommendations deliver increased opens, clicks, and conversions. For over 10 years, we have equipped email marketers with insights on their email subscribers that no other company can provide. Our insights allow marketers to be more surgical with their segmentation driving customer engagement and conversions with easy to implement tools.Industry Tags:
Tips for Creating Emails Like AudiencePoint
Company's Email strategy revolves around creating highly personalized and engaging content that caters to the interests of their audience. The company employs a mix of compelling subject lines and visually appealing designs to grab the reader's attention right from the inbox. Their strategic use of targeted messaging ensures that every email offers value, whether through actionable insights, exclusive offers, or compelling stories. By consistently delivering relevant content, the company fosters stronger connections with its audience, driving higher engagement rates and building lasting customer relationships.
The company's email style and design are characterized by clean, crisp layouts that highlight key messages and imagery. They carefully balance text with visuals to maintain reader interest without overwhelming them, ensuring that the email's purpose is immediately clear. The use of consistent branding elements across all communications helps reinforce brand identity and develop trust with the audience.
- Use a clear and concise subject line: Ensure the subject line is direct and arouses curiosity to encourage opening.
- Incorporate brand colors and logo: Consistency in design elements reinforces brand recognition.
- Balance visuals and text: Utilize high-quality images and succinct text to maintain interest without clutter.
- Keep the layout simple: Design a straightforward layout to make the email easy to read and navigate.
- Include a strong call-to-action: Make sure the reader knows the next step by including a prominent CTA button or link.
- Personalize content: Use recipient data to tailor messages that resonate personally with the reader.
- Optimize for mobile devices: Ensure the design adapts well to various screen sizes for better accessibility.
- Test before sending: Conduct A/B testing to optimize performance based on recipient preferences and behaviors.