Away Email Examples & Analysis
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Away (private)Company Description:
Away is a modern lifestyle brand creating thoughtful products designed to transform travel. Since our launch in February 2016, we have become one of the fastest growing consumer brands in the world. We have sold millions of travel products, grown from a team of four to over 250, expanded shipping to nearly 40 countries, opened seven stores across two countries, and launched several new products and experiences that are inspiring more people to travel the world. And we know that’s just the beginning! In just over three years, we have already been twice named one of Fast Company’s “World’s Most Innovative Companies,” one of TIME’s “50 Most Genius Companies,” one of LinkedIn's "Top Startups," and a Forbes “Next Billion Dollar Startup.” We have also raised more than $156M in total equity funding to fuel our next phase of growth. Today, we’re expanding into new travel product categories including apparel, wellness and lifestyle accessories as well as investing in the growth of physical retail in the US and abroad--with the plan to open 50 new stores in the next three years. Sound like something you want to be part of? We’re hiring!Industry Tags:
Tips for Creating Emails Like Away
Company's Email Strategy for Away showcases a blend of storytelling and immersive brand experiences designed to engage customers meaningfully. Their emails often center around inspiration, personalization, and connectivity, inviting subscribers on a journey that resonates with their lifestyles and travel aspirations. By using evocative language and visuals, they emphasize the convenience, functionality, and style of their travel products, fostering a sense of community and wanderlust. The strategy is to maintain a consistent conversation with their audience through thoughtfully curated content, thus building a loyal customer base eager to explore new horizons.
Away's email style and design reflect a modern and polished aesthetic that underscores the elegance and utility of their products. The brand utilizes a minimalist approach, emphasizing clean lines and clear calls to action to guide subscribers seamlessly through content. Strategically placed visuals amplify the company’s travel-centered narrative, ensuring that emails are not only visually appealing but also aligned with the brand's purpose. An effective mix of eye-catching imagery and concise, engaging copy ensures that their marketing messages are impactful and memorable, heightening brand recognition and customer affinity.
- Keep it simple: Maintain a minimal design with clean lines to avoid overwhelming the reader.
- Use bold imagery: Incorporate high-quality visuals that align with the brand's travel theme to captivate the audience.
- Engagement-focused copy: Craft concise and compelling text that complements the visuals and encourages interaction.
- Clear call to action: Guide the reader with prominent, easy-to-find actions that direct them towards next steps.
- Brand consistency: Ensure the design and copy reflect the brand's personality and storytelling style consistently across emails.
- Responsive design: Optimize emails for different devices to enhance user experience and accessibility.
- Include personalization: Use personalized messages or content to deepen the connection with the audience.
- Highlight benefits: Clearly communicate the value and benefits of your products or services within the email.