Company's Email strategy focuses on enhancing customer engagement by promoting sustainability and affordability, highlighting the benefits of purchasing refurbished electronics. Through their emails, Back Market effectively communicates their mission to make technology more accessible while reducing electronic waste. Their email campaigns are designed to resonate with environmentally conscious consumers and bargain-seekers, often emphasizing the cost savings and quality assurance that come with refurbished products. The messaging is crafted to encourage trust and transparency, fostering a sense of community among customers who prioritize sustainability and smart purchasing decisions.

Back Market's email style and design showcase a minimalist yet impactful aesthetic, combining clean lines with vibrant imagery that aligns with their brand identity. The emails maintain a cohesive look with consistent branding elements, fostering instant recognition. They often employ a conversational tone, making the content engaging and relatable. The design focus is on highlighting the product's benefits and features while ensuring the overall layout remains easy to navigate and digest. Personalization and dynamic content play a crucial role in their strategy, tailoring emails to individual customer preferences.