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Blinkist (private)Company Description:
Used by over 26 million people worldwide, Blinkist is an award-winning app that finds the most relevant, impactful books and podcasts and distills them down to their key ideas, which can be read or listened to in 15-minute explainers called Blinks. In addition to individual learners, over 1,500 organizations around the globe have already chosen Blinkist for Business to empower their teams at their point of need—anytime, anywhere. To learn more, visit https://www.blinkist.com or blinkist.com/business. To find out more about life at Blinkist, visit our careers site at www.blinkist.com/jobs or follow us on Instagram @behindtheblinks. https://blnk.st/legalimprint - Blinkist is a Go1 Company -Industry Tags:
Tips for Creating Emails Like Blinkist
Company's Email strategy focuses on delivering insightful content, fostering continuous learning, and engaging their audience with thought-provoking narratives. By integrating curated summaries of non-fiction books, podcasts, and specialized recommendations, the company aims to provoke intellectual curiosity and encourage personal growth. Their approach relies on catering to busy professionals and knowledge seekers who appreciate concise, value-driven communication that respects their time while enhancing their knowledge.
Blinkist's email style and design emphasize clarity, engagement, and a smooth reading experience. The emails utilize a clean layout with digestible information chunks, paired with minimalistic yet striking visuals that capture attention without overwhelming the reader. An inviting tone that resonates with a wide audience is complemented by direct calls to action, encouraging interaction and exploration.
- Prioritize Clarity: Structure emails with clean and simple layouts to deliver a clear message.
- Incorporate Engaging Visuals: Use striking, minimalistic images that draw attention and support the content.
- Use Digestible Chunks: Break down information into smaller sections for easy readability.
- Maintain a Consistent Tone: Craft a friendly and inviting tone that appeals to a broad audience.
- Direct Calls to Action: Implement clear and compelling call-to-action buttons to spur interaction.
- Optimize for Mobile: Ensure emails are designed to look great on mobile devices, where many recipients view them.
- Personalized Content: Tailor the content to meet the specific interests and needs of different audience segments.
- Value-driven Communication: Focus on providing concise, meaningful content that respects the recipient's time.