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Braze (public)Company Description:
Braze, Inc. operates a customer engagement platform that provides interactions between consumers and brands worldwide. The company offers data ingestion products, such as Braze software development kits that automatically manage data ingestion and deliver mobile and web notifications, in-application/in-browser interstitial messages, and content cards; REST API that can be used to import or export data or to trigger workflows between Braze and brands' existing technology stacks; partner cohort syncing, which allow brands to sync user cohorts from partners; and Braze Cloud Data Ingestion that enables brands to harness their customer data. It also offers classification products, including segmentation that can define reusable segments of consumers based upon attributes, events, or predictive propensity scores; segment insights, which allows customers to analyze how segments are performing relative to each other across a set of pre-selected key performance indicators; and predictive suite that allows customers to identify groups of consumers that are of critical business value. In addition, the company provides orchestration products, which includes Canvas, an orchestration tool that allows customers to create journeys, mapping out multi-steps, and cross-channel messaging experiences; campaigns, which allows customers to send one set of single-channel or multi-channel messages to be delivered to customers in a particular user segment; event and API triggering; frequency capping and rate limiting; intelligent selection; and reporting and analytics. Further, it offers personalization products, such as liquid templating platform, connected content platform, content blocks, intelligent timing platform, and promotion codes; and action products. The company was formerly known as Appboy, Inc. and changed its name to Braze, Inc. in November 2017. Braze, Inc. was incorporated in 2011 and is headquartered in New York, New York.Industry Tags:
Tips for Creating Emails Like Braze
Company's Email marketing strategy revolves around leveraging personalized and engaging content to foster a strong connection with their audience. Braze focuses on delivering relevant information tailored to individual customer needs, promoting user satisfaction and retention. By incorporating data-driven insights, they create highly targeted campaigns that resonate with their subscribers, ensuring the messages are timely, valuable, and impactful. Braze's strategy emphasizes customer-centricity, utilizing segmentation and behavioral triggers to deliver the right message at the right time, ultimately enhancing customer loyalty and driving conversion rates.
Braze's email style and design are centered around creating visually appealing and easily digestible content that aligns with their brand identity. They prioritize clean layouts, compelling visuals, and concise messaging to capture and maintain the audience's attention. The use of dynamic content is a hallmark of their approach, ensuring emails are both informative and engaging. By maintaining a balance between images and text, Braze ensures that their emails are not only aesthetically pleasing but also functional across various devices and platforms.
- Use a clean and simple layout: Ensure that your emails are easy to read and navigate, avoiding clutter and distractions.
- Incorporate dynamic content: Engage your audience with personalized and interactive elements that respond to user actions.
- Maintain brand consistency: Utilize colors, fonts, and images that reflect your brand's identity to create a cohesive experience.
- Optimize for mobile: Ensure that your emails are responsive and look great on all devices and screen sizes.
- Craft compelling subject lines: Capture attention and encourage opens with concise and intriguing subject lines.
- Balance visual and text elements: Use images and text in harmony to convey your message effectively without overwhelming the reader.
- Include clear calls to action (CTAs): Guide your readers with straightforward and enticing CTAs that encourage engagement.