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Contently (private)Company Description:
Contently is a content marketing SaaS platform and services company that helps brands tell great stories. Our platform powers the content marketing programs of the world’s most valuable brands through our complete content marketing solution: expert content strategy, an industry-leading content marketing platform, and the highest-rated creative network on earth. Contently has been rated #1 in G2's Enterprise Content Creation category 9 times and counting. We've also captured top ranking in several other enterprise, mid-market and small business categories.Industry Tags:
Tips for Creating Emails Like Contently
Company's Email strategy focuses on providing valuable content and insights related to content creation and marketing. They emphasize thought leadership by sharing high-quality, informative content that appeals to marketers and businesses seeking to improve their content strategies. Emails are designed to showcase expertise, engage readers with relevant topics, and drive further interaction through call-to-action buttons leading to their resources, webinars, or services. This approach not only builds credibility but also fosters a community of engaged subscribers who are eager to learn and implement new content marketing techniques.
Company's email style and design focus on clear visuals, a professional yet approachable tone, and an organized layout that guides the reader's attention seamlessly. They incorporate compelling imagery that aligns with their brand identity, making the email visually appealing and easy to consume. The use of concise headlines and subheadings helps to break down information, allowing subscribers to quickly grasp key messages. Additionally, maintaining consistency across emails lends a cohesive look that strengthens brand recognition.
- Use Compelling Imagery: Select high-quality images that are relevant and enhance the message.
- Maintain a Professional Tone: Balance expertise with an approachable voice in written content.
- Organize Layout Clearly: Ensure the email structure guides the reader through the content smoothly.
- Incorporate Concise Headlines: Utilize headings and subheadings for easy information absorption.
- Include Strong Call-to-Actions: Encourage engagement by directing readers to further resources or services.
- Ensure Brand Consistency: Use consistent color schemes, fonts, and style across communications.
- Provide Value-Driven Content: Focus on delivering insights that meet subscriber's interests and needs.
- Test and Optimize: Regularly assess email performance and adapt strategies for maximum impact.