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Extended Stay America Email Examples

Explore Extended Stay America's email marketing campaigns and get inspiration for your own campaigns.

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Extended Stay America Email Examples & Analysis

Key Pages:
website
Email Facts
2.63Average emails per week
FridaySends most often on
AfternoonFavorite send time
No Data@Sends From Name
33Avg subject line characters

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Company Information
Company Info:
Extended Stay America (public)
Company Description:
Extended Stay America, Inc., together with its subsidiaries, owns, operates, develops, and manages hotels in the United States. As of December 31, 2020, the company had a network of 646 hotels. It serves customers in the mid-priced extended stay segment. The company also licenses Extended Stay America brand to third-party franchisees. Extended Stay America, Inc. was founded in 1995 and is headquartered in Charlotte, North Carolina. As of June 16, 2021, Extended Stay America, Inc. was taken private.
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Tips for Creating Emails Like Extended Stay America

Company's Email strategy revolves around crafting personalized and engaging communications that highlight their unique offerings and promotions. The emails are designed to maintain customer interest by emphasizing convenience, affordability, and comfort, which are core aspects of the Extended Stay America experience. Each email delivers relevant content that resonates with the recipient, whether it's special rates, loyalty program details, or travel tips. By using a consistent tone and aligning with brand values, the company not only informs but also builds trust and loyalty with its audience.

Extended Stay America's email style and design are characterized by clarity, visual appeal, and brand consistency. The emails often feature clean layouts, high-quality images, and a strategic use of color to highlight key messages and offers. The design ensures that each element contributes to the overall goal of the email, whether it is to drive bookings, inform about promotions, or engage with customers on a personal level. By blending aesthetic and functional elements, the emails effectively communicate the brand's value proposition.

  1. Keep the layout clean: Use ample white space to make content easy to read and prevent clutter.
  2. Highlight key offers: Use bold fonts and colors to draw attention to special rates or promotions.
  3. Use high-quality images: Incorporate images that reflect the comfort and atmosphere of the brand to engage recipients visually.
  4. Maintain brand consistency: Ensure fonts, colors, and logos are aligned with brand guidelines to reinforce recognition.
  5. Include clear calls to action: Use buttons or links with direct and compelling language to guide customer action.
  6. Personalize content: Tailor email content based on customer preferences or past interactions for relevance.
  7. Optimize for mobile devices: Design responsive emails that look great on both desktop and mobile screens.
  8. Test and refine: Regularly test different elements like subject lines and layout to optimize engagement rates.
By incorporating these elements, your emails can achieve a level of polish and effectiveness akin to Extended Stay America's email communications.

Latest Extended Stay America Email Examples

Extended Stay America Email Stats & Trends

Sending Pattern

Send Time Distribution

Most emails are sent during the afternoon (90% of emails)

Day of Week Distribution

Most emails are sent on Wednesday (33% of emails)

Key Metrics

Weekly Frequency

2.63

Avg Subject Length

33

Most Common Day

Friday
33%

Peak Send Time

Afternoon
90%