Glassons Email Examples & Analysis
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Glassons (public)Company Description:
Glassons is your destination for what’s new, what’s trending, must-have fashion pieces, wardrobe staples and everything in between! We are renowned for our quality fashion, winning value and vibrant stores across Australia and New Zealand, and a website that ships worldwide. We are here to deliver exactly what our customers want, when they want it. We believe it’s our responsibility to minimise our environmental impact and support our people, while ensuring quality sustainable products are accessible and affordable to our customers. By the end of 2020 we achieved our target with 30% of our Glassons range being sustainably sourced, and we continue on our journey to reach 50% by the end of 2021.Industry Tags:
Tips for Creating Emails Like Glassons
Company's Email strategy for Glassons focuses on engaging their audience through visually appealing and trend-oriented content that resonates with the youthful and fashion-forward identity of their brand. By using a blend of eye-catching visuals and concise messaging, the emails aim to inspire and motivate recipients to explore new fashion collections, take advantage of sales, and engage with Glassons on a deeper level. The approach is geared towards building a community by fostering a sense of exclusivity and staying relevant with the latest fashion trends, ensuring that the brand remains top-of-mind for its subscribers.
Glassons' email style and design are characterized by a clean, modern aesthetic that focuses on high-quality visuals and streamlined layouts. The use of vibrant imagery and trendy fonts creates a dynamic composition that captures the essence of their youthful brand. By integrating minimal text and strategic use of call-to-action buttons, the design emphasizes easy navigation and encourages immediate response from receivers. The emails often include a balance between product showcases and relevant fashion advice, making the experience both informational and visually appealing.
- Use High-Quality Images: Ensure the images are crisp and style-reflective to captivate the audience.
- Maintain a Clean Layout: Utilize whitespace effectively to create a balance between visuals and text.
- Incorporate Trendy Fonts: Select fonts that align with the brand's aesthetic to maintain consistency.
- Use Strategic Call-to-Actions (CTAs): Position CTAs in clear, prominent locations to drive engagement.
- Balance Visuals and Text: Provide enough information to entice but not overwhelm your subscribers.
- Incorporate Interactive Elements: Use GIFs or videos sparingly to increase engagement without disrupting flow.
- Align with Brand Identity: Every design element should reinforce the brand’s image and values.
- Test Across Devices: Ensure that the design is responsive and looks great on all devices.