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InVision (private)Company Description:
InVision is the visual collaboration platform powering the world’s smartest companies. We exist to make every kind of work more collaborative, inclusive and impactful. Between our platform, our practices, and our community, we enable tens of thousands of organizations to improve their processes and workflows so they can get the most out of their most valuable asset: their people. Today, more than 7 million people across global enterprises and small teams come to us when they are looking to transform the way they work together. The heart of InVision is Freehand, our online digital whiteboard. Teams use Freehand to brainstorm, create, test, and develop new ideas; unify and connect team members across disciplines and distances; and improve workflows, maintain a single source of truth, and more efficiently make actionable decisions. Our platform allows teams to collaborate at any point with stakeholders, giving individuals the visibility and know-how they require to drive work forward. InVision customers include 100% of the Fortune 100, and organizations including American Express, Adidas, Boeing, Ford Motor, Netflix, HBO, Ikea, Slack and Virgin Atlantic.Industry Tags:
Tips for Creating Emails Like InVision
Company's email strategy focuses on engaging its audience with insightful and visually appealing content that aligns with its brand values. By leveraging themes such as innovation, design excellence, collaboration, and product updates, InVision effectively communicates its message to design professionals and creative teams. The consistency in providing valuable content, whether it's a new feature, inspiring case studies, or industry trends, helps in establishing InVision as a thought leader in the design toolkit market.
InVision's email style and design are characterized by their modern aesthetic, clarity, and strong visual storytelling aspects. With an emphasis on user experience, each email is crafted to appeal to designers with a clean layout, intuitive design elements, and engaging content. The use of vibrant imagery, well-designed typography, and concise copy ensures that the emails are not only visually appealing but also easy to navigate and interact with.
- Use Clean Layouts: Ensure your emails have a structured design that is easy to navigate.
- Incorporate Vibrant Imagery: Use high-quality images to capture attention and convey messages effectively.
- Emphasize Strong Typography: Select fonts that are readable and align with your brand identity.
- Opt for Concise Copy: Keep text minimal and straight to the point for better engagement.
- Integrate Branding Elements: Use colors, logos, and motif patterns that reflect your brand.
- Enhance User Experience: Design your emails with a user-centric approach ensuring responsiveness and intuitive navigation.
- Include Clear CTAs: Make call-to-action buttons prominent to drive desired user actions.
- Leverage Storytelling: Use visually engaging stories to captivate and connect with your audience.