Company's Email strategy revolves around engaging the customer with vibrant and visually appealing content, instant recognition of the brand, and seamless integration of product promotions with storytelling. The emails demonstrate the brand’s playful personality and focus on bringing innovative beauty solutions to everyday consumers. The strategy also capitalizes on creating a personalized experience for the subscriber, making each email not only a message but a delightful journey into the world of their beauty offerings.

The company's email style and design prioritize bright, bold colors and playful imagery reflective of their youthful and vibrant brand identity. They effectively use engaging visuals and concise text to capture the audience's attention and convey their message swiftly. Their email design aims to create a desirable visual flow that guides the reader through the content seamlessly. The overall layout is clean and inviting, often utilizing unique product presentations to enhance interest and discovery.