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Laurel (private)Company Description:
Say hello to timekeeping with a money-making co-pilot. Boost your firm's profitability with Laurel. Our thoughtfully designed timekeeping solution, with real AI, turns every minute worked into clear, actionable billing and insight. Make financially sound decisions with ease, predict trends, and navigate your firm's future with confidence. Today, leading legal and professional services firms are shifting the timekeeping paradigm with Laurel, eliminating the burden of manual approaches, lifting revenue, and advancing the future of work. Laurel has raised over $55MM in funding from world-class investors including Acme Capital, Anthos, Upfront Ventures, First Round Capital, Initialized Capital, BoxGroup, and Ulu Ventures. Laurel (previously Time by Ping) was also named as 100 Top Startups of 2020 by Business Insider.Industry Tags:
Tips for Creating Emails Like Time by Ping
Company's Email Strategy revolves around creating engaging and personalized content that resonates with its audience on a deeper level. Time by Ping focuses on using storytelling elements and customer-centric messages to build strong relationships with their readers. They employ a combination of informative content, value-driven subject lines, and visually appealing designs to capture the attention of the audience, effectively conveying their brand's core mission and values. Each email is crafted to encourage interaction and foster a sense of community among its subscribers, ultimately leading to improved customer loyalty and retention.
Time by Ping's email style and design reflect an approach that balances clarity and aesthetic appeal. Their emails typically feature clean layouts, concise copy, and strategic use of imagery to maintain reader interest. By leveraging a consistent visual identity, these emails ensure brand recognition and create a seamless experience across different platforms. The choice of colors, fonts, and visuals aligns with the brand's overall theme and tone, contributing to cohesive communication.
- Consistent Branding: Ensure all emails have a uniform look that reflects your brand identity, using consistent colors, fonts, and logos.
- Clear Layout: Use a structured format to make information easy to digest, with a logical flow of content.
- Concise Copy: Write brief, to-the-point content to capture and maintain readers' attention.
- Strategic Imagery: Incorporate relevant images that support the message and enhance visual interest without overwhelming the content.
- Engaging Subject Lines: Craft compelling subject lines that intrigue and entice readers to open the email.
- Personalization: Use personalized elements to make each recipient feel the email is tailored just for them, boosting engagement.
- Mobile Optimization: Ensure emails are optimized for viewing on mobile devices to reach audiences effectively on different platforms.
- Clear Call-to-Actions: Include distinct and compelling CTAs to guide the receiver towards the desired action.