Life Is Good Inc Email Examples & Analysis
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Life is Good (private)Company Description:
One van. Two brothers. Three simple words: Life is Good. For five years, Bert and John Jacobs drove up and down the East Coast, selling their t-shirt designs on the streets and in college dorms. They slept in their van, lived on PB&J, and showered when they could. The adventure was great, but sales were, uh, lacking. In 1994, with just $78 to their names, Bert and John designed their first Life is Good t-shirt to counter the negative news—and discovered how those three simple words could inspire people to focus on the good. The brothers stumbled forward, making mistakes left and right, but the power of that one idea was just too strong to get wrong. Letters and emails started rolling in from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. This diverse, ever-growing community continues to inspire our mission: To spread the power of optimism. 25 years into the ride, we celebrate these optimists and all the ordinary, extraordinary things they love.Industry Tags:
Tips for Creating Emails Like Life Is Good Inc
Company's email strategy is centered around promoting positivity and a lifestyle rich in simple joys. They focus on inspiring their audience with uplifting messages and imagery, fostering a connection that extends beyond just selling products. The emails are designed to convey a sense of community and shared values, often highlighting stories or goods that bring happiness and a sense of relaxation to their followers. Additionally, through cheerful colors, engaging content, and a friendly tone, they manage to create an inviting atmosphere that encourages recipients to embrace a positive outlook and lifestyle.
The company's email style and design are vibrant and engaging, capturing the essence of their brand's optimistic philosophy. The emails feature clean layouts, eye-catching visuals, and warm color schemes that deliver messages clearly and effectively. Text is generally succinct and paired with high-quality images that emphasize the inspirational and joyful lifestyle they seek to promote. This approach makes emails not just easy to read, but a pleasure to engage with. Here are some tips to achieve similar results:
- Keep it Positive: Start with a positive tone to engage readers right away.
- Use Vibrant Colors: Choose colors that evoke happiness and match your brand’s personality.
- Include High-Quality Imagery: Pictures should be clear and resonate with your message.
- Maintain Clean Layouts: Ensure your email design is simple and easy to navigate.
- Craft Succinct Copy: Keep your text concise, making key points stand out.
- Engage Emotionally: Use stories or themes that foster emotional connections.
- Reflect Brand Values: Ensure your content consistently aligns with your brand ethos.
- Invite Interaction: Encourage replies or social media engagement to build a community.