Oliver Bonas Email Examples & Analysis
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Oliver Bonas (private)Company Description:
Oliver Bonas is an independent British lifestyle store, designing our own take on fashion and homeware. Our story starts with our founder, Olly. His creative upbringing, culturally influenced by the many countries he lived in, instilled a love of design and an exploratory spirit from an early age. At university whilst studying Anthropology, Olly began to bring back gifts for friends from his travels abroad. He turned this into a small business and in 1993 the first store opened in London, repainted by his friends with Olly behind a second-hand till. Over two decades on, Oliver Bonas has evolved from curating others’ designs to creating our own. Our team of designers now take Olly’s exploratory spirit and channel it into our fashion and homeware collections. We are inspired by the alchemy of great design, fresh thinking, and the belief that design has the power to positively affect how we feel. New designs land in store and online every week. Today, OB has grown to over 75 stores across the UK and is run by an amazing team who share Olly’s passion for bringing new ideas to life. We have fun and follow our company values: Work Hard, Play Hard & Be Kind. At Oliver Bonas, our promise is to do our bit to make living a joyful experience and give cause for optimism. This promise is central to our work in equality, diversity and inclusion (EDI). To bring joy to others, we must first ensure everyone at OB feels valued, included and most importantly, can be themselves at work. At company level, we have set out our approach to EDI with our Leadership team, who are committed to leading on all our initiatives and conveying that message across the business. We empower our managers to promote a sense of belonging within their teams. We also expect everyone at OB to value and look out for each other by always being considerate and mindful of others. To read more about commitments head over to our EDI page on our website https://www.oliverbonas.com/meet-the-team/diversityIndustry Tags:
Tips for Creating Emails Like Oliver Bonas
Company's Email strategy for Oliver Bonas focuses on creating engaging content that resonates with their audience by showcasing their unique products and style. Their emails frequently highlight new collections, promotions, and seasonal themes to capture the interest of subscribers. By using visually appealing images and compelling subject lines, Oliver Bonas ensures that their emails stand out in busy inboxes. The strategy is tailored to maintain a consistent brand message that reflects their playful yet sophisticated character, fostering a connection with their audience and driving both online and in-store engagement.
Oliver Bonas's email style and design are characterized by clean, aesthetically pleasing layouts that expertly align with their brand image. They effectively use vibrant and cohesive color schemes, high-quality images, and thoughtful typography to create a visually engaging experience. The overall design maintains a balance between text and visuals, ensuring that emails are easy to read while offering enough visual stimuli to hold the recipient's attention.
- Utilize high-quality images: Ensure images are crisp and clear to effectively showcase products and maintain professionalism.
- Maintain brand consistency: Use consistent color schemes and typography that align with your brand identity throughout all email communications.
- Create a balance: Ensure text and visuals are well-balanced to prevent overwhelming the recipient and to maintain clarity for easy navigation.
- Engage with compelling subject lines: Craft subject lines that are intriguing and concise to increase open rates.
- Incorporate clear calls-to-action: Include distinct and easy-to-locate calls-to-action to guide the recipient toward the desired action.
- Use spacing effectively: Implement ample spacing to enhance readability and visual appeal.
- Adapt for mobile devices: Optimize your email design to be mobile-responsive, as many users access emails through their smartphones.