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Passendo (private)Company Description:
Passendo is the leading European platform commercialising newsletter inventory. Founded in 2016 by two digital advertising pioneers, our award-winning email ad server and SSP provides value for publishers and advertisers worldwide, with over 4,000 premium publishing house newsletter inventories across the world. Partnering with some of the world’s largest media publishers, we help them activate new incremental revenues in an existing and untapped media channel - in-email advertising - reaching new audiences to unlock new and exciting opportunities.Industry Tags:
Tips for Creating Emails Like Passendo
Company's Email strategy revolves around delivering personalized and engaging content that resonates with their audience. By leveraging data-driven insights, Passendo crafts messages that are not only informative but also tailored to the interests and behaviors of their subscribers. This approach ensures higher engagement rates and fosters a strong connection with the audience. The strategic use of subject lines plays a crucial role in capturing attention and encouraging recipients to open and interact with the emails. Passendo's focus on clear and compelling calls-to-action encourages subscribers to take desired actions, enhancing the overall effectiveness of their email campaigns.
Passendo's email style and design reflect a modern and professional aesthetic that aligns with their brand identity. The design elements are carefully chosen to create a visually appealing and easy-to-read layout, ensuring a seamless user experience. Passendo prioritizes clean designs with minimal clutter, using a balanced mix of text and imagery to convey their message effectively. Attention to detail in the typography and color schemes ensures that the emails are both aesthetically pleasing and aligned with the brand's message.
- Prioritize mobile-friendliness: Ensure your email designs are responsive and look great on all devices.
- Consistent branding: Use a coherent color scheme and logo placement that aligns with your brand’s visual identity.
- Engaging visuals: Incorporate attention-grabbing images that support the email's message and make it more appealing.
- Readable typography: Choose clear and legible fonts with appropriate sizes to improve readability.
- Clear call-to-action: Include distinct and compelling CTAs to guide readers towards the desired action.
- Minimalistic design: Avoid clutter by focusing on the key message and removing unnecessary elements.
- Testing and refinement: Regularly test different design elements to see what resonates best with your audience and refine accordingly.