Shutterstock Email Examples
Explore Shutterstock's email marketing campaigns and get inspiration for your own campaigns.
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Shutterstock (public)Company Description:
Shutterstock, Inc. provides platform to connect brands and businesses to high quality content in North America, Europe, and internationally. The company offers image services consisting of photographs, vectors, and illustrations, which is used in visual communications, such as websites, digital and print marketing materials, corporate communications, books, publications, and others; footage services, including video clips, filmed by industry experts and cinema grade video effects in HD and 4K formats that are integrated into websites, social media, marketing campaigns, and cinematic productions; and music services comprising music tracks and sound effects, which are used to complement images and footage. It also provides 3 dimensional models consisting of 3D models used in various industries, such as advertising, media and video production, gaming, retail, education, design, and architecture; and generative AI content comprising images generated from algorithms trained with ethically sourced content. The company offers its services under the Shutterstock, Pond5, TurboSquid, PicMonkey, PremiumBeat, Splash News, Bigstock, and Offset brand names. In addition, it operates a collection of graphics interchange format visuals and stickers that supplies casual conversational content. The company serves corporate professionals and organizations, media and broadcast companies, and small and medium-sized businesses, and individual creators through digital, live sales, and client management channels. Shutterstock, Inc. was founded in 2003 and is headquartered in New York, New York.Industry Tags:
Tips for Creating Emails Like Shutterstock
Company's Email strategy focuses on engaging their audience by showcasing a visually stimulating display of stock images, videos, and creative assets that their subscribers can leverage. Their emails are crafted to inspire creativity, offering tips on how to best utilize the vast resources that Shutterstock provides. By maintaining a consistent flow of fresh content and relevant offers, the company ensures that users remain informed about the latest trends and are motivated to actively use their services to enhance their projects or businesses.
The email style and design of Shutterstock are characterized by high-quality visuals, clean layouts, and clear calls to action. These elements are cohesively combined to create an immersive experience that speaks directly to the creative needs of their audience. Each email embodies a sense of professionalism and serves to enhance the brand's image as a leader in the creative content industry.
- Use High-Quality Visuals: Incorporate stunning images and videos to capture the viewer's attention instantly.
- Maintain Clean Layouts: Ensure that the layout is uncluttered and easy to navigate, focusing on key messages.
- Include Clear Calls to Action: Use buttons and links that clearly tell the subscriber what action to take, such as 'Download Now' or 'Explore More'.
- Focus on Consistency: Keep a consistent brand voice and style that aligns with your overall brand identity.
- Prioritize Mobile Optimization: Design emails to be responsive and look good on all devices, considering the increasing mobile audience.
- Provide Value with Content: Deliver content that not only promotes products but also educates or inspires the audience.
- Test Subject Lines and Send Times: Regularly A/B test different subject lines and optimal send times to increase open rates.