Skyscanner Email Examples
Explore Skyscanner's email marketing campaigns and get inspiration for your own campaigns.
Skyscanner Email Examples & Analysis
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Trip by Skyscanner (private)Company Description:
In 2017, Trip by Skyscanner was acquired by the CTrip Group. Trip's unique combination of predictive AI technology and personalization make finding and having great experiences, whether local or global, easier than ever. The app takes data like time of day, weather and more into account to create smart recommendations. Users can join any of nineteen Tribes (Family Travelers, Foodies, Luxury, Wellness and LGBTQ, among others) to further personalize their experience. Users can also book flights, hotels, restaurant reservations and tour tickets through the app and site - thanks to great integrations with some of the industry’s best partners. Founded in November 2010 by Travis Katz and Ori Zaltzman, Trip by Gogobot Inc has raised $39 million from leading investors, including HomeAway, Battery Ventures, Redpoint Ventures, Google Chairman Eric Schmidt’s Innovation Endeavors, TechCrunch founder Michael Arrington, MySpace founder Chris DeWolfe, Square CEO Keith Rabois and angel investor Oren Zeev. Trip is headquartered in Menlo Park, California.Industry Tags:
Tips for Creating Emails Like Skyscanner
Company's Email strategy focuses on creating a personalized and engaging experience for their subscribers by highlighting attractive travel deals, destinations, and tips. The emails are designed to inspire wanderlust and encourage potential customers to explore new locations. Their strategy also includes dynamic content that resonates with both budget-conscious and spontaneous travelers by showcasing exclusive offers and itineraries, as well as leveraging user data to customize messaging based on past behaviors and preferences. This targeted approach helps build a deeper connection with their audience, driving higher engagement and conversion rates.
Skyscanner's email style and design revolve around visually appealing layouts that capture the essence of travel and adventure. Emails are structured to draw attention to key offers while delivering content in a concise and user-friendly manner. They often incorporate vibrant imagery and succinct text elements that evoke a sense of exploration and urgency. A clear call-to-action is central to each email, guiding recipients towards booking or exploring more about the featured destinations and deals. By maintaining a consistent yet flexible design, the company ensures its communications are both aesthetically pleasing and functional.
- Use visual storytelling: Incorporate high-quality images that convey the spirit of travel and exploration.
- Keep it concise: Use clear and direct language to present offers and travel tips in a brief and engaging way.
- Include a strong CTA: Make it easy for recipients to take the next step with compelling and visible call-to-action buttons.
- Personalize content: Tailor emails to the recipient's interests and past interactions to increase engagement.
- Emphasize offers: Highlight exclusive promotions and deals to create a sense of urgency and value.
- Mobile-friendly design: Ensure emails are optimized for mobile devices to reach users wherever they are.
- Consistent branding: Maintain brand identity throughout the email with recognizable color schemes and fonts.
- Segment your audience: Use segmentation to send highly targeted content that resonates with different subscriber groups.