Tango Email Examples
Explore Tango's email marketing campaigns and get inspiration for your own campaigns.
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Tango (private)Company Description:
Create beautiful how-to guides with perfectly cropped screenshots, in seconds. Teaching people how to use software is… not fun. ❌ Documenting a single process takes hours ❌ Screenshot and video editing tools require special skills ❌ PDFs and videos are outdated almost immediately We knew there had to be a better way to document processes for people to teach—and learn—how to get work done. So we built it. Tango makes documentation easy, fast, and fun by automatically generating how-to guides while you work. Just walk through any process as you normally would, and Tango automatically turns those steps into a beautiful how-to guide that you can share with others to show how it’s done. By taking the pain out of documentation, Tango enables everyone on your team to teach, learn, and do their best work. 💃🏻 FEATURES 🪄 Capture processes on any website, SaaS app, or desktop software 📸 Get perfectly cropped screenshots with Auto Zoom 🎨 Customize guides with your logo, colors, annotations, and freehand drawing ✏️ Update individual steps and screenshots—without redoing your whole process 🚫 Protect sensitive information with Live Blur 🔗 Easy link sharing 🌐 Sync to multiple knowledge bases with one click 📄 Export Workflows as PDFs, HTML, or Markdown 📈 Get notified about how many views your guides get 🔐 SOC 2 compliant, a gold standard of security and data protection USE CASES 🟠 Playbooks 🟠 How-to guides 🟠 New hire onboarding 🟠 Process documentation 🟠 Knowledge management 🟠 Software training tutorials 🟠 Standard operating procedures (SOPs) WHY PEOPLE LOVE TANGO (AND YOU WILL, TOO!) 👇 “I literally finished 25 how-to guides with Tango in the time it used to take me to do one.” –Alicia Stormer, Tax Manager “My team was blown away by how many how-to guides I made in one week. Tango is my superpower. 😍 ” –Bri Johnson, Marketing OperationsIndustry Tags:
Tips for Creating Emails Like Tango
Company's Email strategy centers around engaging and personalized communication with their audience. The emails from Tango are crafted to not only inform but also connect on a personal level, ensuring recipients feel valued and understood. This approach includes a mix of storytelling, customer success stories, and personalized recommendations to keep the audience engaged and looking forward to the next communication. By leveraging customer data, Tango tailors messages to individual preferences, ensuring high relevance and fostering a stronger relationship with their audience.
Tango's email style and design are characterized by a clean, modern look that prioritizes user experience and brand consistency. The design often includes a well-balanced mix of imagery and text to capture attention while maintaining readability. This thoughtful approach ensures that the recipients not only receive the intended message but also enjoy the process of reading the emails.
- Consistent Branding: Ensure all emails align with the company's overall brand identity, using consistent colors, fonts, and logo placement.
- Clear Visual Hierarchy: Use headlines, subheadings, and bullet points to guide the reader's eye and make the content easy to digest.
- High-Quality Imagery: Select images that are high-quality and relevant to the content, ensuring they're not just decorative but also informative.
- Responsive Design: Design emails to be mobile-friendly, considering the various ways recipients might access their emails.
- Concise Copywriting: Keep the text concise and to the point, focusing on one or two key messages to avoid overwhelming the reader.
- Strong Call to Action: Include a clear and compelling call to action to guide the recipient towards the desired outcome.
- Personalization: Utilize customer data to personalize emails, making them more relevant and engaging to each recipient.
- Engagement Opportunities: Provide opportunities for recipient interaction, such as links to social media or invitations to reply with feedback.