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Toast (public)Company Description:
Toast, Inc. operates a cloud-based digital technology platform for the restaurant industry in the United States, Ireland, and India. The company offers software products for restaurant operations and point of sale, such as Toast POS, Toast now, multi-location management, kitchen display system, Toast mobile order and pay, Toast catering and events, Toast invoicing, Toast tables, and restaurant retail; and hardware products, including Toast flex, Toast flex for guest, Toast go 2, Toast tap, kiosks, and Delphi by Toast. It provides toast online ordering and toast takeout, first-party delivery toast delivery services, and third-party delivery integrations and orders hub; and loyalty, email marketing, and toast gift cards. In addition, the company offers payroll and team management, Sling by Toast, Toast pay card and payout, and tips manager, as well as partner-enabled products comprising insurance and benefits; supply chain and accounting products, such as xtraCHEF by toast; and financial technology solutions consisting of payment processing, toast capital, and purchase plans. Further, it offers reporting and analytics, Toast shop, and Toast partner connect and application programming interfaces. The company was formerly known as Opti Systems, Inc. and changed its name to Toast, Inc. in May 2012. Toast, Inc. was incorporated in 2011 and is headquartered in Boston, Massachusetts.Industry Tags:
Tips for Creating Emails Like Toast
Company's Email Strategy: Toast's email strategy focuses on cultivating a strong relationship with its audience through personalized and engaging communication. The company leverages dynamic content that resonates with its subscribers' interests, ensuring relevancy and value in every interaction. By incorporating storytelling elements and a friendly tone, Toast successfully builds a sense of community and trust, encouraging higher open rates and customer loyalty. Furthermore, Toast emphasizes clear calls-to-action that drive recipient engagement, whether it's exploring an article, signing up for a webinar, or taking advantage of a promotional offer. The integration of compelling visuals alongside concise and informative copy supports the core messaging, making each email not only visually appealing but also effective in achieving its marketing objectives.
Toast's email style and design are characterized by a user-friendly layout and a harmonious balance between text and graphics. The emails are designed to be visually striking yet not overwhelming, using images that complement the written content to reinforce the brand message. Consistent branding elements like color schemes, fonts, and logos help with brand recognition and provide a seamless experience across platforms. Additionally, Toast's design approach is mindful of mobile responsiveness, ensuring that every email looks great and functions well on all device types. By blending creativity with practicality, Toast creates memorable emails that effectively communicate and engage.
- Consistent Branding: Use consistent brand colors, fonts, and logos to create a cohesive and recognizable email experience.
- Mobile Responsiveness: Design emails to be easily readable and navigable on all devices, especially mobile phones.
- Engaging Visuals: Incorporate high-quality images that support and enhance the email's content without overpowering the message.
- Clear Call-to-Action: Utilize prominent and easy-to-understand calls-to-action to guide recipients towards the desired outcome, whether it's a click, download, or other engagement.
- Personalized Content: Tailor email content to the specific interests or behaviors of your audience to increase relevancy and engagement.
- Succinct Copy: Keep the written content clear and concise, highlighting the key points quickly for better readability.
- Storytelling Elements: Incorporate storytelling to make content more relatable and memorable, creating an emotional connection with your audience.