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Tonkean (private)Company Description:
Tonkean is a first-of-its-kind process experience platform. With Tonkean, internal teams—like legal and procurement—can build processes people actually follow. 67% of employees admit to routinely ignoring legal processes. Up to 80% of invoices are from “rogue spend” To fix compliance issues, avoid costly mistakes, and improve efficiency, internal support teams (like legal and procurement) need higher adoption of their processes. The only way to get higher adoption is by optimizing the process experience for the requestor. (That means it needs to be easier than circumventing the process, and provide added value—like speed and transparency.) That's where Tonkean comes in. Unlike other solutions that only solve part of the problem or force people to learn new technologies, Tonkean seamlessly wraps around your existing policies and systems, allowing you to do more with what you already have. Tonkean enables you to build process experiences that are personalized for each requestor, and empowers you to intelligently automate the intake, triage, and coordination of every request. Helping you maximize adoption, compliance, and efficiency. And the best part? There’s no change management, and no code required.Industry Tags:
Tips for Creating Emails Like Tonkean
Company's Email strategy focuses on engaging its audience through personalized and relevant content. By using data-driven insights, Tonkean crafts their emails to resonate with their target audience's needs and interests. They prioritize clear, actionable messages that aim to educate, inform, and motivate recipients to take specific actions, such as exploring a product feature or attending a webinar. Their approach emphasizes providing value and building relationships through consistent communication and tailored content.
Tonkean's email style and design are characterized by a clean, modern aesthetic that highlights their brand's professionalism and attention to detail. They balance visual elements with concise text to ensure readability and engagement. The use of eye-catching imagery and strategic color schemes helps capture and maintain the recipient's attention while aligning with the brand's identity.
- Consistent Branding: Maintain a uniform color palette and typography to reinforce brand identity.
- Visual Hierarchy: Use headers, subheaders, and spacing to guide the reader's eye through the content effortlessly.
- Engaging Imagery: Incorporate high-quality images that complement and reinforce the email’s message.
- Concise Text: Keep messages brief and to the point, ensuring clarity and avoiding overwhelm.
- Clear CTA: Utilize strong, visible call-to-action buttons that encourage recipient interaction.
- Responsive Design: Ensure emails are optimized for both desktop and mobile viewing to reach a broader audience.
- Personalized Content: Use segmentation and personalization to tailor content to the recipient’s preferences and behaviors.
- Testing and Iteration: Regularly test different design elements and analyze performance to continuously improve email effectiveness.