Company's email strategy focuses on connecting their audience with fresh content that is visually appealing and aligns closely with the lifestyle and aspirations of their target market. By crafting emails that are not only informative but also entertaining, the company ensures higher engagement rates. The strategy revolves around marketing their products by weaving them into narratives or themes that resonate with their audience, using a mix of creative storytelling and strong visuals to make an impact. Twisted Tailor places a strong emphasis on building a brand connection by sending personalized and carefully timed messages that cater to the varying needs and interests of their diverse customer base.

The company's email style and design for Twisted Tailor emphasize a bold, modern aesthetic that aligns with their brand identity. This includes a clean layout that's pleasing to the eye, paired with high-quality images and concise, engaging copy. An attention to detail in typography and the overall color scheme attracts recipients and guides them seamlessly through the content. SMART use of calls-to-action encourages users to engage further with the brand, making the emails not only gorgeous to look at but effective in function as well.