Under Armour Email Examples
Explore Under Armour's email marketing campaigns and get inspiration for your own campaigns.
Under Armour Email Examples & Analysis
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Under Armour (public)Company Description:
Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and socks; and engages in brand licensing, digital subscription, advertising, and other digital business activities. It primarily offers its products under the UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. The company was incorporated in 1996 and is headquartered in Baltimore, Maryland.Industry Tags:
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Tips for Creating Emails Like Under Armour
Company's Email strategy focuses on engaging their audience with dynamic and action-oriented content that aligns with the brand’s ethos of encouraging athleticism and physical activity. By making use of vivid imagery and compelling storytelling, these emails are designed to motivate and inspire their market demographic. The themes often revolve around innovation, performance enhancement, and a sense of community among athletes, all while maintaining a direct conversation style with the audience. This strategy creates a strong brand presence and effectively communicates product value and lifestyle integration.
The company's email style and design are tailored to be visually impactful and engaging, ensuring that every touchpoint resonates with the brand's energetic and innovative spirit. They prioritize clarity and boldness, using designs that are both modern and athletic in appearance. These emails are easily navigable and make use of whitespace strategically to guide the reader’s eye across the content. They maintain a consistent brand image with the use of branded colors, dynamic fonts, and high-quality imagery.
- Use Bold Imagery: Incorporate high-resolution, action-oriented images that capture energy and movement.
- Maintain Brand Consistency: Use your brand’s colors, fonts, and other visual elements consistently throughout your designs.
- Clear and Engaging Content: Write concise and compelling copy that captures attention and drives action.
- Whitespace Usage: Utilize whitespace effectively to create a clean, easy-to-read layout.
- Call-to-Action (CTA) Prominence: Ensure your CTA buttons are easily visible and motivating.
- Responsive Design: Create mobile-friendly designs that maintain visual integrity across devices.
- Storytelling Elements: Engage your audience with stories that connect emotionally and emphasize product benefits.
- Highlight Innovation: Focus on aspects of innovation and performance to appeal to your athletic audience.
