Whataburger Email Examples & Analysis
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Whataburger (private)Company Description:
Over six decades ago, an adventurous and determined entrepreneur named Harmon Dobson had a bold idea: to serve a burger so big that it took two hands to hold, and so good that after a single bite customers couldn't help but exclaim, “What a burger!” He named his humble burger stand, located on Ayers Street in Corpus Christi, Texas, “Whataburger.” Our founder's original vision still inspires everything we do. Each and every Whataburger is still made to order—when it's ordered. We still greet our customers with a smile 24 hours a day, seven days a week. And while we now serve hot, fresh food at nearly 800 Whataburger restaurants from Arizona to Florida, that burger stand in Corpus Christi is never far from our hearts. From two original employees in Corpus Christi to over 36,000 across 10 states, Whataburger is more successful than ever. In 2015, the company achieved $2 billion in sales. Whataburger has been recognized as the top performer in Nation’s Restaurant News’ Social 200 which spotlights companies with the highest social engagement. In 2016, Whataburger earned the COEX Innovation Award for Marketing and Service for a National Chain. Our success and industry recognition along with the commitment of our employees, who we like to refer to as our Family Members, demonstrates the strength of our company and brand. Whataburger continues to strive for excellence as and is poised for continued growth and success.Industry Tags:
Tips for Creating Emails Like Whataburger
Company's Email Strategy at Whataburger focuses on creating an engaging and dynamic connection with its audience. Through their emails, they emphasize themes like mouth-watering visuals of their popular burgers, limited-time offers to drive urgency, and highlighting the unique, bold flavors that distinguish Whataburger from competitors. Their strategy is to make their emails not just informative but also tantalizing, ensuring that each message serves as a reminder of the indulgent experience their products offer. Additionally, they maintain a sense of community by informing customers about brand events and collaborations, aiming to keep Whataburger top-of-mind for fun, flavorful dining experiences.
Whataburger's email style and design effectively combine eye-catching visuals with a straightforward message. Their design reflects the vibrant and bold brand personality, with a focus on showcasing their flagship products in a way that feels both delicious and genuine. The emails maintain a balance between text and images, ensuring the main messages are concise and impactful. The design is clean but engaging, often incorporating bright colors and playful fonts that align with Whataburger's laid-back and friendly image.
- Use Vivid Imagery: Incorporate high-quality pictures of your products to engage and entice subscribers.
- Keep Text Concise: Ensure your messages are direct and easy to understand, focusing on key points like promotions or new products.
- Establish Brand Colors and Fonts: Utilize your brand’s signature colors and playful fonts to maintain brand consistency and recognition.
- Incorporate Urgency: Highlight limited-time offers to encourage immediate action from customers.
- Balance Text and Images: Ensure the email isn’t overcrowded – allow the visuals and text to complement rather than compete with each other.
- Create a Sense of Community: Share brand stories or events to build a community feel and increase engagement.
- Use Clear Call-to-Actions: Make sure buttons or CTAs stand out so customers know exactly what action to take.
- Mobile Optimization: Design with mobile users in mind to ensure readability and accessibility on all devices.