Hey, what’s our Threads strategy?

Hi there,

If you're one of us early birds on Threads, friend, reply with your @ and I’ll give you a follow! I’m looking to add more marketers to my feed 🙂

HOT TAKES

So you want to start a B2B podcast. Great!

It’s super easy to start a podcast.

Lol, if only. There’s a lot you have to think about if you want to start a podcast:

Your “why”
Equipment
Technology
Editing
Distribution

Yeah, it’s a lot.

If you’re 100% sold on starting a podcast, then you should read this post by Nolan, our Head of Video and Creative Content (and if you’re not sure yet, I recommend you read my article first on the pros and cons of starting a podcast!)

Read the post for all of Nolan's podcasting tips including the equipment and tools you'll need to get started.

DEMAND GEN CHAT

If you spend much time on LinkedIn, you’ve probably noticed a handful of small companies dominating your feed in the past 6 months. In my feed, one of those standout companies has been HockeyStack. It really felt like all of a sudden I was seeing them everywhere!

I got the chance to chat with their co-founder, Emir Atli, on Demand Gen Chat and I asked him how they’ve managed create buzz so quickly. He shared their LinkedIn-focused growth strategy and a peek behind the scenes at their future plans to grow the marketing team at HockeyStack. Listen to the full interview to learn about how they create memorable content out of seemingly small moments.

Listen to the episode

ADD TO CALENDAR

July 20: Learn how Chili power users at OrderMyGear created better buying experiences for their prospects

July 26: Live webinar: Drive more SQLs with Marketo

SPICY INDUSTRY UPDATES

The complete guide to simplifying demand gen
A marketer’s dream campaign
How to be on-brand on Threads
Marketing growing pains
5 questions to ask when buying a new martech tool
Join the conversation: Does your marketing team track MQLs?

WHAT IS CHILI PIPER?

Over 90% of B2B buyers check out review sites before making a purchase decision. Are you making it as easy as possible for your qualified prospects to take the next step?

Mary at BambooHR had a feeling they could be doing more to leverage their G2 page. And she was right! Since integrating Form Concierge onto their G2 page, BambooHR has increased qualified meetings booked on their G2 page by 40%.

Learn more about how you can qualify and route your hottest leads, right from your G2 page.

P.S. Have you been doing any non-marketing reading this summer? We'd love to hear your top recommendations! Add them here in the comments (or reply to let me know!)

Stay spicy,

Tara

Chili Piper

Hey, what’s our Threads strategy?