⏱ 1:00 minute read

💼 Hiring for 'velocity'

🧬 Preserving company DNA as you scale

🎧 POD: From Salesforce to scaleup

Hey marketers 👋,

I went to an off-site with the C-suite quite recently and one of the topics of conversation was how to keep everyone on the Cognism boat moving in the same direction as we continue to grow and scale.

How do we reinvigorate the team to continue on the path we’ve been on and, importantly, with the same level of motivation as we had in the early start-up days of the business?

This had us asking ourselves ‘what was the core thing that got us to this point?’

And what we could all agree on was the word ‘velocity’.

What we meant by this was that the people who were involved in the growth of Cognism in its infancy all cared about its success and pushed for it.

There was just this sheer focus on getting things out into the world and iterating on it quickly. Acting on enough information to make data driven decisions but not blocking ourselves with unnecessary red tape.

And that is something we know is important in the Cognism DNA. It’s something we want to preserve and encourage as we go forward.

Therefore this has become a part of our core values at Cognism.

Velocity is now something we interview on, measure our internal teams on - and we keep it in conversations regularly, with our CEO, James, mentioning it on almost every Town Hall.

For example, if we were in an interview setting, here some example questions for how we might sus out if someone would fit our values:

😃 We are nice = "If asked, what would your colleagues say about you?"

🛠 We find solutions = "Can you provide a time where a process or idea was no longer working and you proposed a new solution to fix it? What was the outcome?"

🤝 We know our customers = "Can you give me an example of ways in which you ensure you stay close to the customers and truly understand their needs and requirements?"

📈 We bleed Cognism = "Can you give an example of when you played a pivotal role in a team that you are particularly proud of, your role and contributions?

🚀 Velocity = "Can you give examples of projects you've run, where you were required to get something live fast, the deadlines you were required to hit and how you achieved it?"

Operationalising it like this - having it incorporated into processes we carry out daily or weekly is what will keep this value alive and at the forefront of our minds.

Stay 'looped in' on how to reach modern B2B buyers

🎧 POD: From Salesforce to scaleup;

W/ CMO of Qualified, Maura Rivera

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Until next time! 👋

Alice de Courcy

First Floor, Holborn Gate, 330 Holborn, WC1V 7QT, London, United Kingdom

+44 203 858 0822

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Cognism

Hiring teams on 'velocity'