Hi there,

A Look Ahead to 2025: Building Together

At CUTS, every year is an opportunity to reflect, learn, and grow from the experiences of the last. As we step into this year, we’re renewing our commitment to building deeper connections with our community—listening, evolving, and creating alongside you. With the launch of our first activewear line tomorrow, the FTS (For the Sport) Collection, we’re expanding into new territory while staying true to what defines us: purposeful design and premium quality. Our mission to inspire individuals to excel and succeed in the Sport of Business remains at the heart of everything we do, and this year, we’re ready to amplify that vision in meaningful and impactful ways.

Pricing:

In today’s market, inflation continues to put pressure on businesses and consumers alike. At CUTS, we’re proud to work with top-tier factories to deliver unmatched quality at accessible prices.

While we’re introducing new, elevated designs in 2025, we’re committed to holding prices steady for our core essentials—like the AO Tee, AO Jogger and Hyperloop Hoodie—wherever possible.

Quality First:

We’ve made quality a top priority, from refining fabric blends to improving construction techniques. Our new partnerships with manufacturers mean you’ll see even better consistency in everything from t-shirts to outerwear. This is something we've been focusing on over the last year and we are excited to improve our quality even more.

Customer Support:

We are continuously working to enhance the support we provide to our customers, ensuring their concerns are addressed with care and efficiency. Our focus is on being more proactive and transparent, especially when challenges arise, so we can deliver the best possible experience.

Expanding Categories:

This year, we’re proud to introduce our first activewear line: the FTS (For the Sport) Collection. This launch represents a direction we’ve envisioned for years, and we’ve been deliberate in ensuring we got it right. Every piece reflects our dedication to blending performance and style seamlessly while staying true to the quality and intention that define CUTS. This is more than just activewear—it’s a testament to our commitment to evolving with purpose and delivering products that meet your highest expectations.

Color Expansion in Staple Styles:

In 2025, we’re focused on expanding the color options in our most popular styles, such as the AO Tees. While we will still introduce entirely new categories and styles throughout the year, we'll enhance our core collection to give you more variety and flexibility in your favorites.

Connecting With You:

One of the highlights of 2024 was meeting so many of you at our New York store's in-person shopping and events. These experiences affirmed the value of connecting in person, and we’re planning more in 2025.

Thank You:

None of this would be possible without your trust and support. Together, we’re building more than a clothing brand—we’re shaping a movement. Here’s to the next chapter, and to growing stronger together in 2025.

We have a saying we always say in the office. We made it a URL, check it out here: www.whogonstopme.com

“Who Gon’ Stop Me” embodies the relentless drive to overcome obstacles and chase your dreams, no matter the odds. It’s not just about showing up; it’s about showing up with purpose, resilience, and the belief that no one and nothing can stand in your way. It’s about taking ownership of your ambition and proving that you’re unstoppable.

Sincerely,

Steven Borrelli

Steven Borrelli | CEO + Founder

cutsclothing.com | @cuts | @stevenborrelli

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Cuts

2025 Letter To Our Community.