Digiday

FromDigiday Daily ([email protected])
Subject (105)Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
Preheader (150)While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down co
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Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases

While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down co
Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases