Digiday

FromDigiday Daily ([email protected])
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Subject (89)As athletes embrace owned media properties, they’re pushing for more involved brand deals
Preheader (150)July 23, 2026 Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players
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Subject Words13
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As athletes embrace owned media properties, they’re pushing for more involved brand deals

July 23, 2026 Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players
As athletes embrace owned media properties, they’re pushing for more involved brand deals