Digiday

FromDigiday Daily ([email protected])
Subject (80)Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices
Preheader (129)There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment.
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Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment.
Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices