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Subject (54)Electronic Arts bets that in-game ads can out-earn CTV
Preheader (150)July 03, 2026 To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
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Electronic Arts bets that in-game ads can out-earn CTV

July 03, 2026 To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Electronic Arts bets that in-game ads can out-earn CTV