Digiday

FromDigiday Daily ([email protected])
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Subject (85)Future of Marketing Briefing: Agency operating systems face a differentiation problem
Preheader (150)March 20, 2026 Agencies have spent years betting that proprietary AI platforms would set them apart. WPP developed WPP Open and Omnicom launched Omni,
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Future of Marketing Briefing: Agency operating systems face a differentiation problem

March 20, 2026 Agencies have spent years betting that proprietary AI platforms would set them apart. WPP developed WPP Open and Omnicom launched Omni,
Future of Marketing Briefing: Agency operating systems face a differentiation problem