Digiday

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Subject (109)Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Preheader (149)October 21, 2026 Tension in programmatic advertising has reached a fever pitch over the past year. Amazon says there’s no minimum spend threshold for
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Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage

October 21, 2026 Tension in programmatic advertising has reached a fever pitch over the past year. Amazon says there’s no minimum spend threshold for
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage