Digiday

FromDigiday Daily ([email protected])
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Subject (132)“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
Preheader (150)March 25, 2026 Presented by Yes, outcome-based pay is en vogue. But none of it matters if agencies aren’t using AI at the scale the economics require.
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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

March 25, 2026 Presented by Yes, outcome-based pay is en vogue. But none of it matters if agencies aren’t using AI at the scale the economics require.
“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder