FromDigiday Daily ([email protected])
Subject (77)Media buyers anticipate a slower TV upfronts season amid economic uncertainty
Preheader (120)Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.
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Media buyers anticipate a slower TV upfronts season amid economic uncertainty

Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.
Media buyers anticipate a slower TV upfronts season amid economic uncertainty