Digiday

FromDigiday Daily ([email protected])
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Subject (87)The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
Preheader (150)March 17, 2026 The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obvious as it used to be. TO
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The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

March 17, 2026 The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obvious as it used to be. TO
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around