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Subject (89)The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
Preheader (150)July 22, 2026 The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agen
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The upfront market is nearly done, as sports acts as both negotiation driver and obstacle

July 22, 2026 The upfront marketplace, long in the making this year, is nearing completion, as the major holding companies and larger independent agen
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle