Digiday

FromDigiday Daily ([email protected])
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Subject (54)WPP is betting its future on getting paid for outcomes
Preheader (150)February 27, 2026 For decades, the agency business has run on a simple, if imperfect logic: clients pay for time and the people who fill it. Hours log
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WPP is betting its future on getting paid for outcomes

February 27, 2026 For decades, the agency business has run on a simple, if imperfect logic: clients pay for time and the people who fill it. Hours log
WPP is betting its future on getting paid for outcomes