Ride out, stay out

When the bike lane ends, the real adventure begins

Our biking philosophy is simple: pack the essentials, stay out longer, and connect more deeply with the world as you move with it. Hoja gear is built for riders who blend exploration with endurance and the simple joy of riding a bike. Merging the precision of bike design with the heritage of our trekking gear, Hoja is made for short gravel escapes to multi-day adventures, long after the pavement runs out.

Explore biking

NEW

Hoja Bib Shorts

Built for multiple days in the saddle

These next-to-skin shorts with drop-tail design deliver comfort and functionality all ride long. The stretchy mesh upper has great ventilation and you can easily access the mesh leg pockets. For simpler drying, the floating chamois has not been stitched through.

Men

Women

NEW COLOUR

Hoja Hybrid Trousers

Comfortable both on and off your bike

Light and fast drying, these trousers are designed for versatility and freedom of movement. Made of G-1000 Lite Stretch at the front and four-way stretch fabric in the back, they deliver weather protection, flexibility, and breathability on your bike and on foot.

Men

Women

Gear for the long ride

Hoja has everything you need for life on two wheels: smart storage, refined fits, and minimal designs that combine breathable and lightweight fabrics with our expertise in outdoor durability and repairability.

Men

Women

Putting Hoja to the test

The latest Hoja gear was first tested by adventure cyclist Sarah Swallow in Iceland. Using some of the earliest prototypes. she helped us design bags and hardware that allow you to experience the freedom that comes from riding beyond the map.

Watch now

Hoja bags and gear

Outdoor partners

#SeeYouOutHere

Unsubscribe Website Contact Us

Fjällräven

Ride out, stay out