Hi there,

This is Aja, Habit's Founder 👋 I'll be honest, running a small, female-owned business like Habit means I wear a lot of hats—and one of them is making tough calls. Today, I want to share one of those with you personally.

Starting Sept 13th, a couple of our prices will be changing:

💅 Nail Polish: $12 → $14
✨Baby Trio: $16.50 → $18

I know price changes are never fun, and I don’t take this lightly.

Habit was built on the belief that beauty should feel good and do good: clean formulas that let your nails breathe, ingredients that support nail health, packaging that’s eco-conscious (and cute enough for your vanity), and colors that make everyone feel seen.

In order to keep creating beautiful products with safe, FDA approved pigments and skin nourishing ingredients designed to strengthen and hydrate your nails (without the harmful toxins), we need to make this slight adjustment to keep up with production costs. My promise: the quality, care, and values you love about Habit aren't going anywhere but up!

The good news? You still have until Sept 13th to shop your favorites at the current prices. Consider it a little extra time to treat yourself - you deserve it beauty.

Thank you for being part of the Habit family and for supporting a small, independent brand that believes beauty should be clean, conscious, and effortless. Your loyalty means the world to us — and it’s what keeps us growing. 🩷

With love + gratitude,

Aja
Founder, Habit Cosmetics

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Habit Cosmetics

A Heads Up From Habit 💌