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The Year in Fashion:
How We Shopped in 2024

It's official, it has never been cooler to shop well and shop wisely. This year we've seen Lyst customers taking a highly considered, thoughtful approach to shopping; prioritising the brands and products that cater to their increasingly specific needs.

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We're Smartening Up


A dramatic increase in demand for both men’s and women’s tailoring suggests we’ve all become ‘very demure’ this year.

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We’re Influenced By Pop Culture


From powerful pop queens to the press tourdrobes of must-see movies, the worlds of fashion and pop culture have never been so relentlessly memeable and shoppable online.

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We’re Detail Obsessed


Shoppers are researching which pieces feature small but mighty design details, calling out specific elements that really matter to them.

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From the normcore to the niche, 2024’s insights reveal that our relationship with fashion is evolving, and so is how we shop.

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After-Dark Dressing

Discover party dresses that deliver drama, elegance, and just enough sparkle to turn heads without emptying your wallet, statement-making shoes, and everything to light up New Year’s Eve.

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