Hi Friend,

When I started Maisonette, my kids were little. Now, almost ten years later, we're somehow in the thick of the tween years and I know firsthand just how quickly everything changes. What they love, what they need, who they’re becoming… it’s all evolving, all the time. And so are we.

Today, I’m so excited to share our refreshed site experience with you. A new chapter for Maisonette.

We've rebuilt our experience around the way modern families actually shop — by age, by stage, by whatever your kid is obsessed with this week (and next). You'll find an updated navigation that makes it faster to get where you're going, new ways to shop by occasion, a more seamless search, and an interface that feels as inspiring as the products inside it.

The brands you love are all still here. The curation you came for is better than ever. What's new is how effortlessly it all comes together, with less searching, and more finding.

Whether you're shopping for a new baby, chasing a toddler, navigating elementary school, or right there with me in the fever dream of the tween years — we've made sure that Maisonette meets you at every moment.

Come take a look — I think you're going to love it.
Thank you for letting us in on the ride.

Syl

P.S. We refreshed the app, too — for all the in-between moments (sideline waits, school pickups, late-night browsing). Download it if you haven't already. Get the app

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Maisonette

They’re growing up. So are we.