Catalog Cult // issue #083

Catalog & DPA News for Experts

Hey Catalogers,

This week we're bringing you something extra special.

We partnered up with the team at Particl to help supercharge your catalog ads to a new level.

Particl has helped us unlocked pricing, color, and category insights from over 70,000 brands across the apparel, jewelry, and home goods industries.

With this data you'll know:

The top performing categories, colors, and price points that will crush it for your catalog ads
How to structure your product collections for maximum DPA success
Which colors and price points will drive successful prospecting and retargeting campaigns

Ready? Let's dive in.

Industry Insights to Power Your DPA 🎯

Apparel 👔

The top 5 performing categories in Apparel:

1) Jeans

2) Sneakers

3) T-Shirts
4) Sweaters
5) Button-down shirts

Best performing colors

Black is by far the most popular color (~25% of all sales)
Blue & Brown are close favorites, collectively responsible for 30% of sales

Best performing price points

Items priced from $113 and under are in the highest demand (60%)
Apparel performance tops out at $224 and then we start to see a big drop off

DPA takeaways for apparel:

Run ad spend against items within the $25 to $113 range for low-CAC
- Products priced under $25 require efficient targeting + volume optimization to justify ad spend
Run ad spend against items $224+ as a part of your retargeting campaigns

Jewelry 💍

The top 5 performing categories in Jewelry:

1) Necklaces

2) Rings

3) Earrings
4) Bracelets
5) Pendants

Best performing colors

Stick to the classics–silver and gold are clear winners (65%)
Pink is a unique differentiator (17%)

Best performing price points

There's an even performance spread across low priced items all the way to mid-tier items topping out at $667
Performance starts to tick back up (6%) for items in the $1.5-2k range

DPA takeaways for Jewelry:

Create products collections for SKUs under $222 and run ad spend against them to acquire new customers
For items priced $667+ use them for retargeting campaigns

Home Goods 🛋

The top 5 performing categories in Home Goods:

1) Rugs

2) Indoor Lighting

3) Ceiling/wall decor
4) Kitchen Tools & Utensils
5) Outdoor Lighting

Best performing colors

Even performance spread across neutral colors–– but black comes out on top at 15%
More vibrant colors red, pink, and yellow tend to perform worse

Best performing price points

Price Strategy:

$224-$446 is the sweet spot for furniture (37%)
Performance starts to take a hit for items priced over $900

DPA takeaways for furniture:

Create dedicated product collections for items under $446 to use for acquisition
Use items priced at $668+ for high-AOV retargeting campaigns
Use color variety in different product collections
Test performance by color in each segment

Start using the data to your advantage

1. Segment like a pro:

Build category-specific product collections (jeans, shirts, shoes etc.)
Create separate low-CAC product collections
Develop high-AOV retargeting product collections

2. Color strategy by funnel:

Use dominant colors for prospecting
Test unique colors in retargeting
Create color-specific product collections for testing

3. Price point optimization:

Low price points = new customer acquisition
Higher price points = retargeting
Test different price ranges in each segment

4. Funnel structure:

TOP: Low-CAC products
MIDDLE: Category best sellers
BOTTOM: High-AOV items

Your Winning DPA Strategy

Start with segmentation:
- Break down by product category
- Create performance-based product collections
- Test different creative approaches
Optimize by metrics:
- Track CAC by segment
- Monitor AOV impact
- Adjust collections based on performance
Scale what works:
- Double down on winning segments
- Expand successful strategies
- Continue testing new approaches

If you're still running plain DPA without segmentation in 2025, you're leaving money on the table.

The data doesn't lie - smart segmentation + proper optimization = massive wins.

Particl helps brands automate competitor intelligence. If you're looking for deeper insights into your brand’s performance, the Particl team is offering a 10% discount when you sign up here.

Want to geek out about this data some more? Hit reply and let me know what other insights you'd like to see!

If you're ready to take these insights and double-down on DPA, chat with our partnerships guy JB to get started.

Grab a Call with JB

Best,

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