Hi,

Jarmo here.

I’ve been thinking quite a bit lately about how much AI is becoming part of everything we do.

And I’m not against that at all. We use it ourselves a lot. It helps us analyse things, create faster and get rid of quite a lot of boring work (yes, there's some even in a gay company!).

But there are also some things I really don’t want us to hand over to AI.

Choosing what goes into a Gay Pack is one of them.

We still look at the products ourselves. We try them. We discuss them. Sometimes we disagree about them. And boy do we reject many.

But ultimately we decide whether something is actually good enough to send to you.

I don’t want that to become a system where an algorithm simply decides what someone like you is supposed to like.

The point is that there are real gay people here choosing things for real gay people on the other side.

And I think that matters. Especially when it's Gay Christmas.

Coming from this, if this is your first Gay Pack, I wanted to add something from us.

A pair of red Woochi Pride socks, free.

We designed them ourselves, so you cannot get them anywhere else. Oooh the exclusivity..!

Use code SOCKME when you get your first Gay Pack and we’ll add a pair.

Stay fab!

Jarmo
Co-founder, Next Gay Thing

DISCOVER YOUR GAY PACK →

Next G Thing Ltd, Kemp House, 152 City Road, London EC1V 2NX UK

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