Hi ,

The fourth quarter of last year set the stage for key mobile trends across industries — and saw consumer spend reach $39.4 billion in in-app purchase (IAP) revenue. Our Q4 2024 Digital Market Index report lays out the trends that defined the last stretch of the year — and provides actionable insights that can help refine your strategy for an even more successful 2025.

Sensor Tower has data you can’t find anywhere else, and the information you need to benchmark success and outperform competitors. Download the free report (complete with dynamic charts!) for a taste of what the platform has to offer, including:

💹 Top Markets - IAP revenue in the US surpassed a record $13.5B while the mobile market in Japan showed signs of bouncing back with 13% YoY growth

📱 Top Categories - Each of the top 10 categories achieved at least 10% YoY revenue growth, with Productivity, Photo & Video, and Entertainment leading the way with 35%+ YoY growth

🎮 Top Games - Pokémon TCG Pocket had a huge launch, reaching the top 10 mobile games by both downloads and IAP revenue following its release at the end of October

✅ And more key takeaways on digital advertising, retail media, and the mobile marketing landscape

Want to dive deeper? Reply to this email to book a demo and learn how Sensor Tower can help you stay a step ahead of your competitors.

Sensor Tower

Q4 ‘24 Market Index Report Q4